Micro Opportunities - No. 4
A regular fortnightly-ish feature, highlighting a specific micro volunteer action with either a worthy cause, 'green' or advocacy flavour.
'Green' Action - Virtual Trees, Real Trees
Ecotonoha

Ecotonoha is a project to nurture a virtual tree collaboratively and at the same time contribute to the actual environment to cope with global warming. It's a website that allows you to click and put a “leaf” on a tree with an accompanying message. You are only allowed one message / leaf per day. NEC, the company behind this initiative plants trees according to how many people put leaves on the tree every day. It actually works out at 100 leaves = 1 real world tree. It’s free and has some lovely spacey music playing in the background.
In 2008, 136,566 leaves with messages from around the world were placed on the virtual tree which resulted in 1,365 eucalyptus real world seedlings being planted on Kangaroo Island, Australia. In 2007, 117,101 messages were left, resulting in 1171 trees being planted. The purpose behind the initiative is to reduce CO2 in the environment and it has been active since 2003.
All in all, it's easy to participate as no sign up is required. It can't get any easier than this to help the environment! Go on, 'branch' out and make a difference today!
Website: https://www.ecotonoha.com/ecotonoha.html
Time taken: A few minutes
Impact: Contributes to reducing CO2 in the environment.
Cost: Nothing
Similar-ish sites: Plant More Trees
This action was brought to you by Help From Home
I'm somewhat dubious about whether this really is a volunteering opportunity.
NEC is committed to cancelling it's CO2 emissions within three years, regardless of others involvement. Planting these trees is one way they'll achieve this. Therefore, it's difficult to see what actual benefit there is in posting a message on the website, other than participating in some positive PR for a multinational company.
I'm not saying this programme is a bad thing, but it's very difficult to see the effect that participants actually have on the initiative.
Olly
(http://www.nec.com/global/environment/featured/information/counters.html)